It started with one question and became a revolution in maternity fashion

I remember asking myself what if women could feel just as confident and stylish during pregnancy and beyond?
That question became my answer: BRANT.

A brand born from a simple truth that women deserve to feel like themselves in every stage of life.
Confident, beautiful, and effortlessly themselves.

Founded by women, for women

BRANT became a new voice in fashion for women who don’t chase trends, they create their own timeless style a reflection of women who know exactly who they are through pregnancy, motherhood, and every moment in between.

BRANT is made for her:
the modern woman who leads with quiet confidence and effortless style.

She’s not trying to be an It Girl.
She already is one.

Leading a new era in maternity denim

BRANT was the first brand in Israel to design maternity jeans without lycra, side elastics, or over-belly fabric a true breakthrough that redefined the category and set a new standard for pregnancy style. What began as a single innovative design quickly became a revolution redefining how women experience style, comfort, and confidence through pregnancy and beyond.

BRANT leads the category

Today, BRANT leads the category as a true expert in maternity and post-partum denim. With a growing range of cuts, lengths, and sizes, we continue to refine our designs to fit every woman — evolving and perfecting each piece to meet the modern woman’s needs with timeless style and intelligent craftsmanship. Denim is our specialty, but we also design other pieces for pregnancy and beyond.

Timeless Design, Perfect Fit

We design pieces that grow with you - crafted to fit and flatter through pregnancy, after, and every stage beyond. Each piece looks and feels like the clothes you’ve always loved, crafted with intelligent details that adjust gracefully to your body. Every pair of jeans is built to fit your journey, to hold your story, and to celebrate the woman you’re becoming.

Designed in Tel Aviv. Crafted with precision and care.

Each BRANT piece is made with high-quality natural fabrics. We pay close attention to every stitch, seam, and finish, ensuring that each garment feels as good as it looks. All pieces are proudly made in Israel, in collaboration with local ateliers who share our commitment to craftsmanship, precision, and timeless design lasting comfort, and effortless sophistication.

BRANT is more than fashion it’s belonging

Our Private Room is a community for women who share the same energy- confident, curious, and unapologetically themselves. Here, stories are shared, friendships are born, and style becomes connection.

Where tradition meets innovation

BRANT is redefining maternity fashion not as a category, but as a statement. A symbol of status. A mark of modern womanhood. Because true luxury is not in what you wear, but in how it makes you feel.

Being a BRANT woman means being part of something rare the new generation of It Girls in motherhood.

Join the women who make motherhood iconic.